Boohoo partners with InPost - New service taps into demand from millennials for convenient shopping 06/21/2017
InPost UK has secured a partnership with global online fashion retailer, boohoo. The affiliation will see one of the fastest growing fashion e-tailers offer its customers convenient 24/7 collection with InPost lockers.
The new service will cater to the demand from younger shoppers who want a speedy and convenient shopping experience to fit in with their busy lifestyles. Customers need not wait in for their deliveries at home: InPost will enable shoppers to collect their purchases any time, 24/7 from a location close to home, work, the gym, or any other place regularly frequented. On average, locker locations are no more than two miles away from urban customers, making it more convenient than ever to receive orders.
InPost will offer boohoo customers additional peace of mind by keeping them up to date on the whereabouts of their delivery. Once their order has been delivered to the locker of choice, customers will receive a unique barcode via text or email. Collection takes just seven seconds and the process is fully automated.
Ian Caminsky, CEO at InPost UK, comments: “Research has revealed that our service holds strong appeal for millennials, making InPost a natural fit for boohoo’s target demographic of fashion-conscious 16-30 year olds. We look forward to helping boohoo further bolster its e-commerce offering at a time when the company has ambitious growth plans.
Boohoo has a highly innovative and efficient infrastructure and we are delighted to be a part of this to help enhance its offering in the future.”
Andrew Thomson, E-Commerce Director at boohoo, comments: “Our customers want fast- fashion delivered with speed and convenience, and InPost’s proposition allows us to meet both of those needs. By offering next day, round-the-clock parcel collection that isn’t confined to normal home delivery times or opening hours, we are able provide a service that fits seamlessly into the lifestyles of our customers.”
The partnership will be supported by an online, email and social media campaign to raise awareness and engage boohoo customers on the benefits of the new service.