How InPost Lockers made this convenience store more convenient
Bay Bashir is a seasoned retailer with 28 years of experience and the owner of five family-run convenience stores. One of his busiest locations, the Go Local Extra on Marton Road in Middlesbrough, recently added an InPost Locker, and the impact has been immediate and significant.
Why InPost?
For Bay, it was all about innovation and standing out in a crowded market:
“To be a successful retailer and to stay competitive, it’s all about looking for game changing, innovative ideas that will make your store a destination.”
He saw InPost Lockers as a unique way to draw in new customers, not just for parcel services, but for additional footfall and sales:
“People might come to use the lockers and then pop in to buy other things while they’re here. I’d say 25% of people that come to use the locker then come into the store but it’s probably more.”
Business Impact
Since installing the lockers, Bay has noticed a clear increase in new customers and transactions:
Incremental sales: More people visiting the store has led directly to more sales.
Wider benefits: Surrounding shops are also seeing increased footfall.
Customer convenience: Local residents, especially those without cars, are benefiting from a nearby, easy-to-use parcel solution.
“The lockers are bringing new customers to our door and driving incremental sales, so it’s great for business. Not just my business – all the local businesses benefit too.”
Bay also praised the visual impact of the lockers:
“They look really smart and eye-catching. At night they’re lit up and they enhance the look of the store.”
Seamless Installation
Bay had a positive experience from day one:
Speed: Installed in a day, operational within 10 days.
Customisation: Installation was tailored to Bay’s needs, including the option for protective bollards.
Zero disruption: Everything was done to ensure minimal impact on the day-to-day running of the store.
“Honestly, it couldn’t have been any better. The whole process was really quick and simple.”
Hands-Off Operation
One of the standout benefits for Bay has been how self-sufficient the lockers are:
“The InPost Lockers service is perfect because it doesn’t involve anybody in the store, it just runs itself. It’s really simple and easy, that’s exactly what I like about them.”
He also highlighted the ease of working with InPost:
“What I’ll say about InPost is that they are very easy to work with. They work around you and are really nice and trustworthy people.”
Advice for Other Retailers
Bay is enthusiastic about encouraging other retailers to follow suit:
“I’d absolutely recommend it. Go for it and don’t go small, go as big as you can. I wish I could have a 10-foot wall of lockers!”
His message is clear:
“The InPost Lockers aren’t costing me any money, they’re making me money. It’s a win-win for everybody.”
Why InPost Lockers work for convenience stores
Research shows that InPost Lockers don’t just offer customers convenience, they deliver real business benefits for convenience store owners too:
💛 65% of customers said the InPost Locker made their visit more convenient* — keeping your store relevant to how people shop today
💛 Nearly a third of customers visited a nearby convenience store when using the locker* — driving incremental footfall
💛 Over half of customers said the locker increased their likelihood of visiting the store again* — building loyalty
💛 A third of customers spent up to £15 in the store during their locker visit* — boosting basket spend
💛 98% of customers said the locker was the main reason they visited that location* — helping you attract shoppers who may not otherwise have come
Summary
Bay Bashir’s Go Local Extra store is a prime example of how InPost Lockers can transform a retail location, bringing in new customers, supporting the local community, and adding an innovative revenue-generating service with minimal effort.
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*Data based on 1,313 InPost Locker users at convenience store landlord-owned locations (2024)