“InPost has been a game-changer.  

Our customers choose lockers for security and peace of mind, and our parcel loss rate has dropped from 5% to just 0.36%.  

InPost collecting from us and delivering to lockers has flipped our delivery model, solved a major headache, and allowed us to grow with confidence.”  

— Jonathon Bullock, Founder & Director, GameOn  

Born in 2018 as an offshoot of Jon’s Apps Ltd, GameOn initially served as a platform to showcase app technology before evolving into a full-fledged online retail store. What started with video games and merchandise has since pivoted into the booming world of collectibles, especially high-demand Pokémon cards.  

For collectors, securing that rare pull isn’t just a nice-to-have; it’s everything. With customers pre-ordering items months in advance, GameOn needed a delivery partner who could provide the reliability of a master trainer.  

The Challenge  

GameOn’s early delivery journey had its share of “boss battles”:  

• Losses with other carriers. A 5% loss rate left customers frustrated and trust hanging by a thread. For a retailer built on rare items, this was unsustainable.  

• High costs with premium services. Upgrading to top-tier couriers improved reliability but cut too deeply into margins.  

• Logistics chaos. Operating from a residential base meant missed collections and confused drivers who couldn’t find the location.  

• Collector concerns. Customers pre-ordering cards months ahead didn’t want to risk parcels being left on a doorstep or stolen before they even arrived.  

As GameOn put it:  

“Working with other couriers felt like the wild west: unpredictable, inconsistent, and a bit of a gamble. For the world of rare collectibles, you can’t roll the dice on deliveries.”  

The Solution: Powering Up with InPost  

Partnering with InPost gave GameOn a logistics ally that understood both their business model and their customers’ collector mindset.  

Locker-First Delivery Model  

• Customers overwhelmingly choose lockers, valuing the security and reliability they provide.  

• Parcels are kept safe in CCTV-monitored lockers, opened only by the customer using a QR code.  

• This is especially important for collectors: pre-ordered cards often have months-long lead times and are rare and irreplaceable.  

• This reflects a wider trend. The InPost Retail Economics Report 2025 found that 15% of UK consumers now cite security as a key reason for using lockers (up from 12% the previous year), and that security-focused users prefer lockers over any other delivery option.  

Collection Convenience  

• With InPost, GameOn no longer makes multiple drop-offs to a shop each day. 

• InPost collects directly from their address and delivers to lockers at the other end. This has been described as “a massive headache solved,” freeing the team to focus on growth instead of logistics admin. 

• And InPost’s “reliable, friendly drivers communicate clearly, arrive when expected, and never struggle to find the location.” 

The Results

With InPost as their logistics partner, GameOn has unlocked results any player would be proud of:

• Parcel loss down from 5% to just 0.36% – a dramatic improvement in delivery reliability.
• 90% of customers choose InPost at checkout, showing strong preference for the secure, convenient locker option.
• 4.83 Trustpilot score for InPost delivery reflects the consistently positive customer experience.
• Operations running smoother than ever with regular drivers and reliable pickups, even from a residential base, GameOn no longer worries about missed collections.
• Expansion powered forward. Sister brand WearItOut now benefits from the same creative InPost integrations.

Ready to level up your deliveries?

Let’s chat about how InPost can help you cut parcel loss, boost customer trust, and keep your operations running smoothly. Get in touch with the InPost team today.