InPost Partners with Warner Music Group’s WMX
23 Jul 2025
We are excited to announce our new partnership with Warner Music Group’s WMX, introducing a first-of-its-kind merchandise experience beginning with fans attending the Oasis Live ‘25 tour! 🏟️🤩
This partnership marks our first move into the live entertainment space, bringing merchandise Drop Shops across all 17 UK Oasis Live ‘25 dates this summer, supporting over 1.4 million concertgoers.
Located at the Fan Stores and stadiums across Cardiff, Manchester, London and Edinburgh, these Drop Shops will allow fans to shop official merchandise on-site and then send their items to an InPost point or directly to their home. Now, fans can purchase as much as they want and send their purchases before they enter the show. 👀
To launch the partnership, we will be the official merchandise delivery partner for the Oasis Live ‘25 e-commerce store, giving fans the flexibility to shop online and choose delivery to a nearby InPost Locker or shop at checkout. This is also the first move by WMX to utilised locker-based delivery.
Michael Rouse, CEO International at InPost, said: “At InPost, we are focused on making delivery easier, more convenient and reliable and this partnership is an exciting example of us doing just that. By giving fans more choice over how they shop and receive their tour merchandise, we are enhancing the live event experience while also driving consumer awareness of just how convenient and reliable out-of-home delivery can be. This is just the beginning of what we believe is a huge opportunity in the live European entertainment space.”
Bob Workman, General Manager at WMX UK & SVP, International Artist & Brand Partners, Warner Music Group said: “As we look to improve how fans engage with artists on tour, partnerships like this play an important role. InPost brings unique expertise in last-mile delivery that will enable us to redefine how merchandise is offered at scale while keeping the experience seamless for fans and practical for organisers."